There are many practical things that have made it easier for parents today to raise small humans; the inventions, the child-friendly facilities, the ways of connecting to other parents, the endless experiences, the world has been opened wide to family life

Welcome to my new office. The office of…life? Instagram? Blogging? Creating? Inventing? Dreaming? Who knows? I’m sure I’ll figure out what comes next.

I have been asked to share my tips and thoughts on building a presence online.

This is the first in our series of blogs that are written by you. They are your stories about the impact that play has had on your lives.

This month marks a year since I stepped aside from leading the agency, The Pineapple Lounge, that I conceptualised and then brought to life (with help) over 11 years. It was a difficult decision to leave and yet at the same time an easy one.

I have just returned from a trip to London Toy Fair. What a treat to go and do some networking and be around real life humans outside of their screens!

It is always curious to me the references that stick within the shared narrative of modern motherhood. Those watercooler moments we can gather around. The in-jokes, the nods of knowing, the references which heed a – ‘yep I totally hear ya sister’.