You are entering the Playful Den. Come on in.
Feel the joy. Unleash your inner kid. Let’s play.

#liveplayfully

We are an ideas collective here to support you to unleash the power of PLAY.

Inside the Den psychologists, researchers, content creators, innovators, writers and big thinkers collaborate across a range of services. From product ideas, brand campaigns and courses our reach is wide and varied.

We already have the solution – PLAY.

How we activate that flexes to meet your needs.

We believe it is time to set play free, it is time to #liveplayfully

We live in a complex world that is undergoing an existential crisis. This world desperately needs more play.

It is time to rethink play from something kids do or a luxury for busy adults to seeing its full potential: an underused free human power source that can change the world.

READ OUR BLOG

2022-05-24

What do you want to be when you grow up?

Why are we so obsessed with asking kids what they want to be when they grow-up?

What do you want to be when you grow-up? We’ve all been asked. It’s one of those common questions kids are asked, partly for titillation of what they’ll come back with and partly, if you have an invested role in their future because you really want to know and you want them to get on the track to pursuing a job that will make them successful.

(more…) MORE

2022-04-14

Please can we stop labelling our magical mother minds as ‘baby brain’?

After having a baby some pretty wild things happen inside a woman’s brain box. After my third birth I felt like I was confusing the names of the kids all the time, like some kind of stereotypical grandma in a cartoon.

(more…) MORE

Read our blogs

Emma Worrollo

Kid-culture investigator. Creative strategist. Writer. Influencer of thoughts and ideas. Part time mermaid.
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Dr Rudkin

Child and family psychologist. Author. Therapist. Play-led childhood champion.
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Azhelle Wade

AKA the Toy Coach. Product designer. Inventor mentor. Podcaster. Toy industry insider.
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Jodie Hammersley

Virtual Assistant and Business Cheerleader. Organisation enthusiast. Nature lover and woodland walker.
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Jeff Harry

Positive psychology coach. Speaker. Play at work facilitator. TikTok lols.
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Ben Martin

Editor. Podcaster. Content machine. Retro culture enthusiast. Playful father of 3.
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Naomi Holden

Den decorator and designer. Visual brand champion. Art & culture vulture.
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Harry Deadman

Director. Films. Ads. Documentaries. Makes magic with cameras, costumes and music.
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PEOPLE WHO PLAY PODCAST

Join Emma and Ben as they playfully discuss family life, pop culture and their latest adulting dilemmas. In each episode Emma interviews a new guest who teaches us something about the role play has had in their life and work. #liveplayfully

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Playful Reviews

WHAT PEOPLE ARE SAYING

Course delegate:
I just really loved it and feel like it has affected my everyday thinking and approach to play, which is more than I could have hoped to get out of it.
Course delegate:
Thank you so much for this course, it really has helped me, especially after a tough time during lockdown, I feel like I can be that fun, playful mum again!
Patreon member:
Finding you on IG completely changed my mindset to kids, play and individuality. Being in the Den has only accelerated that. I feel like I’ve been given permission to bring the joy back.
Patreon member:
Being here has really made me go away and think about my wants and interests outside of just my kids
Patreon member:
Being a part of the Den has given me a focus on me. My own special private place to dig around and dig into me. It feels very personalised and personal to my interests, which I have never found before. It has helped me turn off the noise to all the other stuff on the internet that I had hoped was helpful but wasn’t quite hitting the mark.

Playful press

We’ve been out and about in the world playing. See us in the media doing our thing here:

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You are entering the Playful Den. Come on in.Feel the joy. Unleash your inner kid. Let’s play.